PROJECT NAME:METRO ALIVEwww.metroalive.com | Responsive/Adaptive Design | UI Improvements
With just a few clicks, MetroAlive.com brings the dynamic and vibrant metro communities and businesses to life. The site combines custom local business profiles with a comprehensive event and promotions calendar to offer communities and individuals a virtual directory and resource center. MetroAlive.com showcases businesses such as retail shops, restaurants, professional service providers and organizations through photography, video and text.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI led the development team and managed the product through its entire life cycle.
LEAD WEB DESIGNERI created a design that would visually engage the user and provide an inviting look and feel for first time users.
LEAD WEB DEVELOPERI utilized an existing database of information along with providing the functionality that would allow the website to excel on any device and modern browser.
LEAD UX/UI DESIGNERI created an interface that would allow users of any age to use the website easily. In addition, I implemented a page flow that improved the overall conversion rate.
DURATION OF PROJECTDesign Phase: 3 Weeks
Development Phase: 6 Weeks
LAUNCHED: Mid 2015
PROJECT NAME:FORD PERFORMANCE RACING PARTSwww.fordperformanceracingparts.com | UI Improvements
Because the engineers at Ford Racing understand the need for precision, they deliver the best performance offerings for your vehicle. Parts made by Ford Racing can make both your early or late model shine. With our customization tool, simply select your model & year and get started.
KEY PROJECT:RESPONSIBILITIES
LEAD WEB DESIGNERI was part of the team that redesigned this site by improving upon the already distinguished brand identity.
LEAD WEB DEVELOPERI implemented a cross-browser & mobile friendly site that is used by thousands on a daily basis.
LEAD UX/UI DESIGNERI designed the user flow charts that improved the registration conversion rate by 30% and buy/dealership follow through rate by 20%.
DURATION OF PROJECTDesign Phase: 10 Weeks
Development Phase: 6 Months
LAUNCHED: Early 2014
PROJECT NAME:AVADA SOFTWAREwww.avadasoftware.com | Full Website Redesign
Avada Software's Infrared360® is a complete solution for Administration, Monitoring, Testing, Auditing, and Statistical Reporting for your enterprise middleware environment.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI coordinated communication with the client on a daily basis along with effectively managing delivery expectations.
LEAD WEB DESIGNERI created a design that would engage the user and communicate the great potential of the flagship product - Infrared360®.
LEAD WEB DEVELOPERI organized and provided structure to their technical information and diversity of products in an easy to use website that is cross-browser compatible.
**At the time of development, responsive design was ignored per clients request.
LEAD UX/UI DESIGNERI created an interface that would allow users to find relevant technical information as well as draw attention to the beneficial features of the flagship product.
DURATION OF PROJECTDesign Phase: 4 Weeks
Development Phase: 6 Weeks
LAUNCHED: Late 2014
PROJECT NAME:RLE SYSTEMSwww.rlesystems.com | Full Website Redesign
RLE Systems is a growing company with over 30 year's experience in the transport industry providing expertise in the design and development of pneumatic control systems.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI coordinated communication with the client on a daily basis along with effectively managing delivery expectations.
LEAD WEB DESIGNERI created a design that would visually engage the user and highlight a series of innovative bus/transportation products.
LEAD WEB DEVELOPERI organized and provided structure to their diverse product information along with creating a website that was mobile/tablet friendly and cross-browser compatible.
LEAD UX/UI DESIGNERI created an interface that would allow users to find appropriate technical information as well as direct the user to the correct part for their specific transportation needs.
DURATION OF PROJECTDesign Phase: 2 Weeks
Development Phase: 4 Weeks
LAUNCHED: Mid 2014
PROJECT NAME:DIRTY DOG JAZZ CAFEwww.dirtydogjazz.com | Full Website Redesign w/ Blog
Opened in 2008, The Dirty Dog Jazz Cafe is a premier destination in the United States for world class Jazz and cuisine.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI incorporated an existing database of information along with managing a small team of designers, programmers, and web developers.
LEAD WEB DEVELOPERI implemented a design provided by the client and utilized a wordpress CMS.
**At the time of development, mobile device compatibility was not considered by the client.
DURATION OF PROJECTDesign Phase: 2 Weeks
Development Phase: 6 Weeks
LAUNCHED: Late 2013
PROJECT NAME:GREEK ISLANDS CONEYwww.greekislandsconey.com | Full Website Redesign
This family hangout turns out all the classics, from the Detroit favorite Coney dog to shish kebab and salads.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI created a database of information along with managing a small team of designers, programmers, and web developers.
LEAD WEB DEVELOPERI implemented a design provided by the client and utilized a custom CMS and a Bootstrap framework.
DURATION OF PROJECTDesign Phase: 1 Weeks
Development Phase: 2 Weeks
LAUNCHED: Mid 2014
PROJECT NAME:BL TRANSCRIPTIONwww.bltranscription.com | Full Website Redesign
Barbara Leibowitz is a University of Pennsylvania graduate with a bachelor's degree in education who to date has more than 25 years of experience with verbatim transcripts.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI coordinated communication with the client on a daily basis along with effectively managing expectations.
LEAD WEB DESIGNERI created a design that would engage the user and highlight the services of the client.
LEAD WEB DEVELOPERI organized and provided structure to their services along with creating a website that was mobile/tablet friendly and cross-browser compatible.
LEAD UX/UI DESIGNERI was responsible for creating an interface that would allow users to understand the available services and improve conversions.
DURATION OF PROJECTDesign Phase: 1 Weeks
Development Phase: 2 Weeks
LAUNCHED: Late 2014
PROJECT NAME:JAZZ NEXUSwww.jazznexus.com | Full Website Redesign
The place for everything Jazz - Events - Musicians - Venues - Mentor Programs - Protege Programs - Festivals - Music Stores - and much, much more!
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI lead the development team and managed the product through its entire life cycle.
LEAD WEB DESIGNERI created a design that would engage the user visually and also provide an inviting look and feel for first time users.
LEAD WEB DEVELOPERI utilized an existing database of information along with providing the functionality that would allow the website to excel on any device or browser.
LEAD UX/UI DESIGNERI created an interface that would allow users of any age to use the website effectively. In addition, I was responsible for implementing a page flow that would improve the number of website sessions.
DURATION OF PROJECTDesign Phase: 2 Weeks
Development Phase: 6 Weeks
LAUNCHED: Mid 2014
PROJECT NAME:TOAST BIRMINGHAMwww.toastbirmingham.com | Full Website Redesign
Toast is the hot spot in Birmingham, MI all day and night! The restaurant features delicious breakfast, lunch and dinner menus, fresh pastries from the bakery, a hip bar, a lounge complete with candles and couches, and entertainment each night of the week.
KEY PROJECT:RESPONSIBILITIES
PROJECT MANAGERI incorporated an existing database of information along with managing a small team of designers, programmers, and web developers.
LEAD WEB DESIGNERI created a design that would engage the user visually and also provide an inviting look and feel for first time users.
LEAD WEB DEVELOPERI implemented a design provided by the client and utilizing a custom CMS.
**At the time of development, flash websites were still compatible with mobile devices.
DURATION OF PROJECTDesign Phase: 2 Weeks
Development Phase: 6 Weeks
LAUNCHED: Early 2011
RECENTPROJECTS
I AM A...
STRATEGIST, CREATIVE, DESIGNER, MARKETER, DEVELOPER, STORYTELLER.
I am a website designer & developer with a 10-year track record of successfully developing, designing, and managing cost-effective, strategically-oriented websites that have met organizations’ business goals and provided a return on their investment.

Organizations have leveraged my broad capabilities across a wide range of industries and projects as well as my cadre of graphic design, software development, digital art, 3D design, video post production and project management skills.
TALENTS &SKILL SET
DO YOU NEED A...
FRONT-END DEVELOPER & UX/UI DESIGNER WHO IS CONFIDENT & PERSUASIVE?
The organizations I have worked for have benefited from my ability to work with designers and developers of all ages, management levels, and existing and potential clients.

Not only have I served as an excellent team leader and project manager with a talent for delivering a product that exceeds the clients expectation, but I also have significant experience with managing multiple projects and daily operation as well as training employees for new technology.
PLEASE ALLOW ME
TO INTRODUCE MYSELF
I am a lead UX/UI designer & front-end developer specializing in designing, implementing, adapting, and managing web applications including HTML5 websites, flash websites, mobile websites, and content management systems with a user-centered design.
Expertise in numerous languages and applications with special skills in video production & animation, digital art, and website SEO best practices.
SUCCESS FOR MY CLIENTS:Comes from the time I have taken to understand their business goals and ensure that their new website contributes to their bottom line by applying proven online marketing techniques and website analytics.
TECHNICAL
EXPERTISE
HTML5
CSS3
PHP
ASP
jQuery
Javascript
OO Programming
ActionScript
WordPress
Bootstrap
Adobe Photoshop
Adobe Illustrator
Adobe Flash
Adobe Premier Pro
Adobe After Effects
Adobe InDesign
Apple Final Cut Pro
Apple Motion
Maxon Cinema 4d
HTML & CSS Validation
WEB DESIGN
EXPERTISE
HTML5 Website Design
Responsive Website Design
Adaptive Website Design
Flash Website Design
Logo & Identity Design
User Experience Design (UX)
User Interface Design (UI)
Interaction Design (IxD)
Website Template Design
Email Communication Design
SEO Best Practice Design
Cross-Browser Compatibility
Video Post Production
Typography
Motion Design
INDUSTRY
EXPERIENCE
UX/UI Designer & Front-End Web Developer
Graphic Designer & Software Developer
Software Developer
2010 - Present
2007 - 2010
2004 - 2007
Garnered increasing leadership and responsibility through delivery of well-planned and implemented projects for a range of clientele, including managing the design and development phases of new Content Management Systems and overseeing new features for existing client websites. I am also responsible for creating cutting-edge visual designs across multiple platforms, collaborating with project teams of engineers and designers, overseeing the development of organizational models and wireframes, driving creative strategy, and nurturing client relationships.